Business Development

With an unparalleled location, superb quality of life, diverse and talented residents and a focused business climate, New Rochelle is poised for significant economic growth.  The City’s Department of Development, working in concert with the Business Improvement District (BID) and New Rochelle Industrial Development Agency (IDA) has attracted development that is changing the face of downtown. 

Retail and Student Housing Business Registration

The purpose of the Business Registration Program is to foster the growth of local businesses, attract new businesses to the City and to protect the health, safety and welfare of the individual and business citizens of the City of New Rochelle.

All retail businesses and all Student Housing businesses are required to register and all others are encouraged to do so.





Starting a Business

Check out the Ideal Business Guide to Opening and Operating a Business in New Rochelle. It answers many common questions with resources to help you create your own ideal business.

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Featured Business Program and New Downtown Resident Card

Featured Business

New Rochelle businesses that demonstrate a commitment to excellence and customer attraction are highlighted in the City’s Featured Business Program. As part of the City’s ambitious redevelopment plan, all New Rochelle businesses are invited to apply - at no cost – and will receive City support for advertising and co-marketing activities. 

Featured Businesses are identifiable by a window decal that corresponds to an online map available on the City’s website and on the city-wide interactive Wi-Fi kiosks launching in early 2018. The decals are color-coded to four categories (Food / Dining, Arts / Entertainment, Retail and Services). Featured Businesses can also receive free access to online tools from and Buxton that further their own marketing reach to residents and visitors.

Visit to find Featured Business information or to apply!

In a move that will drive visibility for and store traffic to New Rochelle'Featured Businesses, the City has launched a discount card to encourage new downtown residents to support the local economy.

resident card

“We want to ensure that New Rochelle’s unprecedented downtown growth benefits all of us,” said New Rochelle Mayor Noam Bramson. “These discount cards are a great way to introduce new residents to the outstanding businesses and restaurants in our community, so that their buying power boosts our economy, supports local entrepreneurs, and enhances our tax base.”

Through this card, new downtown residents will have access to discounts and special offers from each Featured Business, incentivizing them to explore New Rochelle’s diverse local dining, retail, service and entertainment offerings while simultaneously growing the customer base of each small business. New downtown residents are encouraged to ask their building management for the card.

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