We Need Marchers - Register Today
The New Rochelle Chamber of Commerce together with the City of New Rochelle is thrilled to announce the 58th Annual Thanksgiving Parade kicking off Saturday, November 19, 2022, at 10am.
The 2022 Parade route will be along North Avenue – beginning at Eastchester Road and ending at Bonnefoy Place.
This year’s parade theme “Celebrating a Century of Service” is a salute to the NR Chamber’s 100th Anniversary and its extensive history of service to New Rochelle.
The parade will feature floats and giant parade balloons including New Rochelle’s own iconic Mighty Mouse, Tom the Turkey and others. There will be marching bands playing throughout the parade, vintage cars and firetrucks, dancers, singers and marchers from Iona and Monroe Colleges, local schools, businesses and community organizations. And, of course, Santa will be there too!
Note to Marchers and Marching Bands:
- There is NO FEE for Marching in the Parade. Vehicle Fee $500.
- All Parade Marchers MUST arrive at the Huguenot Children’s Library – 794 North Ave – at the Check-In Table no later than 9:00 AM. There you will receive your line-up order.
- ***Please Note: Your submission of this application will signify your group's photo release for filming your appearance in the Parade and the publication of any subsequent photographs.
Click to Register Today!
2022 Thanksgiving Sponsorships
PLATNIUM PARADE SPONSOR $10,000
Sponsor is listed as a Presenting Partner with the NR Chamber and the City of New Rochelle. Logo & sponsor name on all posters, parade banners, outdoor kiosk & banner advertisement, emails, electronic boards at the train station, 20+ digital community calendars, opening and closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend and social media from the City and NR Chamber. Sponsor included in WVOX Radio pre-parade commercials & WVOX Chamber Show radio interview week of parade. NRTV interview with sponsor at the parade.
GOLD PARADE SPONSOR $5000
Logo & sponsor name on all posters, outdoor kiosk & banner advertisement, emails, electronic boards at the train station, 20+ digital community calendars, closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend, and social media from the City and NR Chamber.
SILVER PARADE SPONSOR $3000
Logo & sponsor name on all emails, 20+ digital community calendars, closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend, and social media from the City and NR Chamber.
Balloon Sponsorship includes banner with Sponsor's name and logo. All Balloon Handlers will be wearing T-shirt with both Parade Branding and Sponsor's name and logo. Sponsor is encouraged to bring their own team of volunteer handlers to walk balloon in parade. Specifics for each balloon will be provided.
MIGHTY MOUSE BALLOON $2750
Mighty Mouse is the FIRST BALLOON in the Parade and is the most iconic. It's beloved in New Rochelle and always gets so much attention. Sponsor will have the opportunity to hold this Helium Balloon and have a quick interview on the November 14th broadcast of The Chamber Show on WVOX.
GIANT PARADE BALLOON $1,750
Other Parade Balloons include My Little Pony, Elmo, Peppa Pig, Rudolph, and the 100 Year Celebration Cake!
CO-BRANDED BALLOON $900
FLOAT SPONSORSHIPS - $1500
Float Down North Avenue & Promote Your Business
Ride in the Thanksgiving Parade in style while highlighting your Business or Special Event on a Parade Float!
Parade Floats are rented and include: design in colors of your choice, 3 signs with logo & tagline, vehicle with driver to tow the float, generator on float for electric use and full insurance.
Sponsors are Needed for these Special Floats:
NRHS Homing Court Float $1500
FIRST Float in Parade in Division 1. Sponsor signage & logo on both sides of float. NRHS Homecoming Court & Senior Officers on float with DJ Smithyboy. Sponsor & co-workers or family may also ride on float.
Capes for a Cos Character Float $1500 - SOLD
Capes for a Cos is a non-profit organization dedicated to creating custom, adaptive cosplay for children with disabilities. They have volunteered to be in the Parade in their Super-Hero costumes to raise awareness for their group and the disabled children they support. Sponsor signage & logo on both sides of float. You may ride with Super-Heroes
BAND SPONSOR - $1000
With more than 7 Bands in the Parade, help is needed to defray transportation costs and uniforms. Sponsorship includes Logo & sponsor name on emails, closing credits of the NRTV multiple re-broadcasts of the parade on Thanksgiving Weekend, and social media from the City and NR Chamber.
BAND SPONSORSHIP $1,000
PAW PATROL SINGLE CHARACTER SPONSOR - $1000
Paw Patrol Single Character Sponsorship $1000
Paw Patrol Characters will be the HIT of the Parade! We need Sponsors for each Professional Character - there are 7+ Characters. Sponsor logo will appear on a Paw Patrol Banner preceding the Characters.
VEHICLE PARTICIPATION - $500
All Vehicles in Parade must submit license plate number for permit to enter Parade.
Co-BRANDED HOT CHOCOLATE SPONSOR - $300
Co-BRANDED HOT CHOCOLATE SPONSOR $300
Hot Chocolate and Cookies for over 1000+ Parade Marchers. Multiple signage in Parade Line-Up Area and on social media.